Challenge: How to encourage girls to take part in sports and exercise?

One2One.Run – One2One.Run or WIRL

The Girls Meet Up pilot app aims to empower girls in sports participation by providing a platform for creating and engaging in sports events, leveraging co-creation and community involvement. Using Girls Meet Up, girls can easily create events, complete with colorful designs generated by AI, and propose experiences based on different sports, facilitating discussions with coaches. Likewise, coaches can create their events and share them with girls, enhancing collaboration, participation, and trust within the community. This project contributes to the promotion of an active lifestyle amongst teen girls, diminishing the unproportioned difference between the number of boys that participate in sports (40%) compared to the girls (17%) in Amsterdam Nieuw-West.

The piloting process involved research, stakeholder engagement, and co-creation sessions with girls, sports clubs, coaches, and community leaders, facilitated by local ambassadors like coach Ellen and local community MinaMi. The pilot successfully developed a user-friendly app, fostering increased participation and enthusiasm amongst girls and strengthening community partnerships, with the next steps including scaling up the app and deepening community engagement.